About us behind Nutraware

Behind Nutraware is a team with deep experience in nutrition, training, health, digital product development and entrepreneurship. We have all seen the same thing: most people already know roughly what they should eat — the hard part is fitting that knowledge into everyday life, with hunger, emotions and all the small choices along the way.

Nutraware was founded by Petra Kindlund, nutritionist, running coach and entrepreneur with many years of experience helping people towards a healthier lifestyle. Petra is also the founder of Runacademy, which today helps thousands of people across Sweden develop their training. Over the years she saw how nutrition apps focus on rules, calories and restrictions instead of real understanding — and decided to build something different.

Together with David Blomquist, an experienced business leader in digitalisation, innovation and technology development, the vision grew into a modern digital service where nutrition meets AI and smart technology. The result is an app that does the heavy lifting for you: photograph your meal and receive a nutritional analysis, insights into your habits and support from an AI coach grounded in both your needs and the science.

Nutraware combines solid knowledge of food and health with modern technology to make it easier to understand your eating habits, make better decisions and create sustainable change in everyday life. The content is research-based, adapted to local conditions with relevant recipes and recommendations — and built for real lives, not perfect plans.

Our ambition is simple: to make personal knowledge about food and health available to everyone — with the help of AI, right in your pocket.

Be aware, feel great!